Exercise: What are they selling?
Take a range of advertisements (around six in total) from magazines or billboards and see if you can attach them to any of the above groups. You may find that some of the images you’ve chosen fall into two or more of Packard’s categories.
What are they selling?
Who are they selling it to?
How are they selling it?
How does the advert work in semiotic terms?
What is denoted? What is connoted?
What gestures are used and how does this contribute to meaning?
Write no more than 250 words for each advertisement.