Exercise: Targeting an audience
Try the WWH approach for yourself by analysing at least three contemporary photographic advertising images. Choose any images you like – they don’t have to have a human subject as long as they reveal something about the human condition. (You’ll remember from Part Three that it’s possible to produce a ‘portrait’ of someone without actually including them in the image.)
Remember the key questions:
- Who is the intended market for the product? (Remember to think about social class as well as gender and financial status.)
- What are they selling?
- How are they selling it to the customer?
Make notes in your learning log or blog.