Project: What Does Advertising Do?

Exercise: Targeting an audience

Part A

Try the WWH approach for yourself by analysing at least three contemporary photographic advertising images. Choose any images you like – they don’t have to have a human subject as long as they reveal something about the human condition. (You’ll remember from Part Three that it’s possible to produce a ‘portrait’ of someone without actually including them in the image.)

Remember the key questions:

  • Who is the intended market for the product? (Remember to think about social class as well as gender and financial status.)
  • What are they selling?
  • How are they selling it to the customer?

Make notes in your learning log or blog.


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